The future is for caring
At the heart of the digital health revolution
Future4care’s mission is to develop digital health solutions of tomorrow and increase access to them, together. In creating their brand identity, Royalties focused on the core of their mission: humanity and providing digital and care, as one.
Four groups, one brand
As one team, Sanofi, Capgemini, Generali and Orange, the four founding members of Future4care and pioneers in the health and scientific industries, unite their expertise to make a difference.
Pink for care, a human touch
Pink as a colour of sweat change, symbol of a culture of care, better good than cool. It’s not a tech blue or a black startup, it’s a soft pink for a strong purpose.
What matters to you?
Humans remain at the core of Future4care's ambition, focused on improving patients' lives. Our iconography for them strives to be universal and intergenerational, and photos are close-ups of hands and details that show what Future4care is all about: humanity. Protecting and connecting it.
Caring for both humanity and the environment
To follow the ecobranding principles, Future4Care’s logo is adjusted in dark and light modes, which can be used for both print and screen versions. In choosing the font, Royalties chose a humanistic and eco-friendly style that reflects Future4Care’s intention to take good care, of people and the environment.
« Our role was to create a united and futuristic identity from scratch in order to position them as the French leader in digital health. »
Laure-Anne Pachet, Royalties’ Strategy Director
This web page is Eco Report : 🄰