Serving up a plate of good
Healthy. Affordable. Possible.
Global economic shocks have put food back onto the table of national debate. Eating’s expensive. Eating well is more expensive still. Maintaining a healthy diet that doesn’t break the bank is a tricky balance that millions of French people struggle to find on a daily basis. But Mealit’s got a recipe: fast but not greasy, healthy but not costly, fresh but not frozen, it’s serious about good food.
Say hi to the Mealguy.
Look who’s here with a plate full of goodness. With no additives, preservatives, or any of the other chemicals we expect with prepared meals. It’s got everything we need and nothing we don’t. But with all this fresh food to deliver, he’s got no time to waste. That’s why he’s always in a hurry.
Homegrown ecobranding.
Food’s personal, which is why we designed the visual identity to flex to the fancy of each customer. Vegetarian or pescetarian, halal or lactose intolerant, there’s a Mealit for every set of tastebuds. With its small concentration of recognisable visual elements, the brand can do more with less, which aligns with Royalties’ ecobranding methodology.
« A joyful visual identity for a brand with serious ambitions to improve the way people eat in France »
Laure-Anne Pachet, Royalties’ Strategy Director
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