A bold visual identity with a reduced carbon impact
Synching image with ambitions
We have been developing brand and communication strategies for Atos since 2012, helping it to grow into a champion of digital transformation and creating a brand that physically embodies Atos’s commitment to decarbonization.
Visualising the move to net zero
Studying all of Atos’s communications, digital and physical, internal and external, Royalties created a bespoke ecobrand that’s easy on the eyes and the planet. The seed at the beginning of the creative process was frugality – less energy, less paper, less ink, and the brand identity sprang naturally from there.
Branding based on science: a completely novel approach
Not only have we developed every ingredient to reduce our carbon emissions, but we have also teamed up with the analytics company that helped us measure CO2 emissions associated with each of these ingredients. The Atos ecobranding report can be downloaded here.
Highest accessibility standards
We have worked closely with the Atos expert team to make sure that all the brand ingredients (colours, typography, illustrations etc.) follow the strictest accessibility standards.
« When it comes to ecobranding, we believe in the philosophy of small steps. Yes, this methodology is new and easy to criticize, but it has the potential to not only help companies reduce their carbon impact but, more importantly, to change behaviours and mentalities. »
Maria Belousova, Royalties' Strategy Director
This this web page is Eco Report : 🄰