Growing up with Orange
France Telecom was orange, then it became Orange™.
At the beginning of our mission, we merged the France Telecom brand with the Orange brand, around a fluid sign and aligned colours. Then we never stopped evolving the brand while keeping its fundamentals.
We bring the brand culture with easy implementation
Brand platform, brand guidelines, brand inductions, tone of voice, naming, brand architecture, in many services, many countries… We have made Orange a global brand over the years.
From telco to entertainment, from product to services.
We stretched brand codes to launch many services and products such as TV, Money, Health, Wi-Fi, 5G, Recycling, and Business.
An Orange more green with ecobranding.
We changed our brand guidelines into an ecobranding guide for inter/extern, local/global, light mode/dark mode, but most importantly, we helped build a global circular programme: rɘ
rɘ, a circular identity for a circular program
Only 2% of phones are recycled. We have accompanied Orange in the creation of “rɘ” a unique system for repairing, recycling, refurbishing, and returning of old phones. rɘ was launched during ChangeNow 2022.
« We grew up with Orange, and our challenge was evolving it to what it is today: a digitally responsible and global brand, while still keeping its roots of a long history. »
David Jobin, Royalties Strategy Director
This web page is Eco Report : 🄰