Brand as a source of strength for one of China’s biggest venture capitalists
When “just a logo” is not enough
In only a few years, Source Code Capital has grown into an important engine behind Chinese ventures in the tech & Internet sector. When an enterprise needs to speak to a bigger audience, “just a logo” is not enough. Royalties was entrusted with the mission of establishing Source Code’s brand identity, and elevating the brand image.
We kept the concept of the original logo to implement it in a new, evolutional visual system.
From a logo to a system
We kept the concept of the original logo, and created the Lines, the Grid, the imagery and various visual elements around it. The guidelines can be accessed via a link, anywhere, anytime, by anyone working with Source Code.
VI’s visible effect in bringing people together
From visual expressions to tone of voice, Source Code elevated the brand image at each touch point: desktop & mobile website, social media accounts and annual Code Class meeting. With a clear brand identity, Source Code has successfully brought people and resources together; its team size has tripled since Royalties’ participation.
« When the second half of the game begins, the tricks of “catching fish in shallow sea” will not work as they used to do in the easier first half. It is time to pay more attention to the enterprise itself, the people in the team as an enterprise.»
Yi Cao, CEO of Source Code Capital
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