All you need is trust
No trust, no payments
In September 2021, Worldline, a top-five international payments company, unveiled a new brand identity created by Royalties. The rebranding reinforced the Worldline master brand by consolidating the portfolio. It also introduced a unifying communication concept based on a payment’s ability to create and pass on trust.
Two worlds meeting
We have built a brand inspired by the idea that payments bring together two unknown worlds in a moment. At the centre of these two worlds is trust. Whether it’s shells or gold, coins or digital, trust between two people is the only essential part of a transaction. Worldline is the creator of this trust. With every payment, you are passing on your trust to the world around you.
The one and only Worldline
The rebranding reinforced the Worldline master brand by consolidating the portfolio and integrating a host of standalone and newcomer brands under one impactful identity and one core idea: ‘passing on trust’.
Trust all around us
From the new Worldline symbol and logotype to the graphic system and copywriting, the brand idea is visible in every aspect of the identity.
« Our challenge was to find a good balance between the corporate premium positioning of Worldline and its desire to create a more modern, open and digital look. »
Maria Belousova, Royalties' Strategy Director
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